I help companies get clear on product, strategy and new ways of working. Through analysis and involvement of employees and users I help formulate strategy or guide product development. I plan, consult and facilitate the processes needed and always work to ensure that implementation and execution is build in from the beginning.
I have extensive experience assisting companies in creating more value and becoming more relevant to their customers. I excel in facilitating processes that place the user/customer at the center of product development.
I create bespoke solutions for every client and situation. While I possess a toolbox filled with tried and tested methods and models, I am primarily a pragmatist. I have found that the ability to adapt and tailor to each situation and context is what drives success – the most important thing is that it works.
Minimising the risk in developing new products through early validation, prototyping, and simple user testing.
Making innovation processes and product development work effectively across disciplines, roles, and business areas.
Assisting IT and “the business” in collaborating more effectively on product development, as part of an agile transformation or other organisational change.
Coaching agile teams and agile leadership.
Designing and facilitating processes that enable you to quickly and efficiently achieve results, make difficult decisions, or reach consensus in conflict-laden situations.
Enhance your competitiveness by shortening the time from idea to finished product by mapping your product development processes and helping you improve them with a focus on customer/user involvement, continuous learning, and cross functionality.
Providing guidance and coaching to leaders and key individuals to create a sense of security, calm, and personal growth during times of change.
Establishing clear common goals and direction through user insights and customer understanding.
Mid size company lottery industry | Consultant and facilitator
Analysis and consulting on development of a strategy with the goals of faster delivery of digital products and implementation through user centered product development and agile ways of working.
Pharmaceutical company | Strategic facilitator and consultant to management
Planning and facilitation of a process to develop “Looking into the Future” for a business area, development through scenarios, cross functional agile sprints and workshops
Design and facilitation of workshop/mini sprint to co-create a new process for press releases across departments.
Technical University of Denmark – DTU / InnoMission | Facilitation and Process Leadership
In collaboration with DTU, I prepared and organised a process that laid the foundation for the initiation of an InnoMission consortium – a collaboration among the country’s universities and several major companies with different interests. I facilitated the process that ensured that the 18 participants reached agreement on governance models, managing potential conflicts of interest, financial models, and the establishment of a board.. Despite time constraints, conflicts of interest, and high complexity, the process was successfully carried out, leading to DTU becoming a satisfied and recurring client of Ugilic.
“We are extremely satisfied with Sidse’s work as the facilitator of our kickoff workshop. Sidse’s approach is professional, thorough, and competent. She tackles challenges with a smile and a clear overview, authority, and precision. The task was complex, but Sidse flawlessly completed it.” – Karina Marie Søgaard, Partnership Leader, INNO-CCUS
Danish National Broadcaster – DR | User-Centered Product Development
I structured and facilitated the initial work on the development of DR’s new streaming service, DRTV. This included a strong focus on placing the user at the center, needs assessment, interdisciplinary processes across technological development, content areas, and publishing areas. We worked with Google Design Sprint, Lean UX, prototyping, early validation, and testing. This process played a crucial role in understanding what a new DRTV service should offer and also pushed the understanding of conducting development work with the end-user in focus and having the right people in the room from the start, regardless of their position within the organisation. It became one of the pioneering projects in DR to work more systematically with user insights, prototypes, and testing.
Nationalmuseet | Customised Innovation Model for Customers
I developed and implemented a model for Nationalmuseet (the National Museum of Denmark) to professionalize their development work and systematically understand and address their users’ needs. The model also aimed to foster a culture of innovation among employees. The approach was based on design thinking and Google Ventures design sprints, which increased interdisciplinary collaboration. My work included sketching their organizational innovation model through pilot sprints, conducting courses for leaders and key individuals, providing training and support to internal facilitators, and developing variations of sprints tailored to Nationalmuseet’s specific needs. If these cases prompt any questions or curiosity, please feel free to contact me for further information.
Organisation and Relationship Systems Coaching | Center for Right Relationship 2023
Certified change management practitioner | Prosci 2023
Liberating Structures Methods Training | The Liberators 2022
Strategic Management of Innovation (HEC Paris/Coursera) | 2020
Strategy Implementation (Copenhagen Business School/Coursera) | 2020
Strategy Formulation (Copenhagen Business School/Coursera) | 2020
Strategic Management (Copenhagen Business School/Coursera) | 2020
User Experience Design Intensive (General Assembly, San Francisco) | 2017
Innovation Through Human Centered Design (LUMA Institute, San Francisco) | 2016
Foundations of Business Strategy (University of Virginia Darden School of Business/Coursera) | 2014
Design Thinking (Macromedia University/Iversity) | 2014
Critical Perspectives on Management (IE Business School/Coursera) | 2014
Leading Strategic Innovation in Organizations (Vanderbilt University/Coursera) | 2013
Gamification (University of Pennsylvania/Coursera) | 2013
Design Thinking Methods in Practice, by Banny Banerjee (Danish Design Center/Stanford D School) | 2012
Art of Hosting: Participatory Methods Training (Lund University) | 2012
Facilitation Methods with a Focus on Large Groups (Lund University) | 2012
ORSC Team Coach (Center for Right Relationship) | 2008
Leadership of Processes, Facilitation, Systemic Leadership (CTI Leadership) | 2007
Certified Coach (International Coach Federation) | 2007
CPCC – Certified Professional Co-Active Coach (Coaches Training Institute) 2007
Personal Co-Active Coach (Coaches Training Institute, London) | 2006
Journalist (Danish School of Journalism) | 1999
At Redapt, we believe in ownership and anchoring of capabilities within the organisation, and we help our clients achieve this through our expertise in organisational and product development with an adaptive mindset.
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